You have a great Domain Name, Built a UI rich website, Written well-structured content and have all the necessary elements of a website but still when you type your website URL in the Google Chrome Browser you would see this message with an Unlocked Symbol “ Not Secure”. This may seem to be a normal warning from the browser which you will ignore but this plays a vital role in the Mindset of your Customer and also Google doesn’t like your website ;).
So what really are you missing here?
Its SSL – Secure Sockets Layer
What is an SSL in simple terms?
An SSL certificate works to create an encrypted connection between your visitor’s browser and the server.
6 benefits you are getting by adding SSL to your website?
Encrypts Sensitive Information
By building a secure website, you are able to encrypt all the sensitive information that is transferred between two computers and from a computer to a server as well. This information can be anything like credit card details, passwords, bank account numbers and other financial information. SSL certificate prevents the leakage of this data and keeps your information protected.
Builds Trust & Brand Power
With an SSL certificate, your customers will see visuals like a lock icon and a green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is travelling safely. Undoubtedly, this will add brand power and boost the credibility of the brand.
SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI). Therefore, SSL is essential—whether you want it or not.
Better Google Search Engine Ranking
Yes. Google is pushing web owners to implement an SSL certificate on their websites. The aim of Google is to become a trusted Search Engine. To do that, Google has to show only secure websites in the search results. That’s why Google is giving a rank push to HTTPS sites.
Improves Website Performance & User Experience
HTTPS makes your websites load a lot faster, thereby improving the website performance. This, in turn, improves search engine optimization and helps you in internet marketing.
Secure Sockets Layer Certificate can greatly enhance your customer engagement by instilling a sense of trust in their minds. Hence it’s time you consider buying an SSL certificate and turning your website visitors into customers. It would help to win their loyalty and build your business as a reputable one.
Still, Having Queries?
To get more understanding of the security aspects of the website and make your business trustable kindly reach us at firstname.lastname@example.org or call +91-7092969091.