October 27, 2021

Why is your Website failing to generate Business?


After this Covid Pandemic almost 60-70% of the Small and Medium Sized Businesses have realized the potential of Digital solutions and started investing in it. The first step is usually a company website that acts as a sales pitch for their products or services which gets the traction of potential customers, yet many fail to generate business value with it due to issues in design or functionality.

For instance, Many small business websites lack the most basic component on their website homepage – a call to action (CTA) which actually connects the potential customer and the business owner. 

Most of these issues can be easily prevented with proper website planning and project management.

In this blog, I’ll break down how Dqube approaches your business website design and development.

Requirement Gathering

Business details: 

Understanding your product/service offering, unique value proposition, brand and other details relevant to website planning.

Business goals: 

Setting clear, measurable goals will help us develop the most effective strategy to reach them, as well as help you measure web performance over time.

Target audience: 

Defining your online target market will help our designers understand their preferences, study their online habits and develop wireframes and interfaces that are most likely to result in great user experience.


This is one of the key elements for the research phase and it allows us to analyze the competitor’s strengths and weaknesses, and develop a strategy that will result in a market-leading website.

Project Planning

Sitemap – A sitemap helps define and organize web content, allowing our strategist and designer to go deeper into planning the look, feel, and functionality for each page.

Wireframe – It outlines and maps out the elements and content, from headlines to CTAs and subscription boxes, on each page. Wireframe both the desktop and mobile versions of the pages.

And also decide all the tools which are going to use throughout the development process such as Prototyping, Collaboration, Project Management, File-Sharing, etc.


The designers will apply your chosen color palette, type of iconography, imagery, and other elements that define your brand. To illustrate: According to HubSpot, 90% of visitors bounce due to poor website design.

Content Creation

Quality web copy and resources will give your customers the information they need to make their purchasing decisions, while strategic keyword optimization will place your web content on the path of searchers with high purchase intent.


Once you approve your final design, the website development process gets technical. This stage includes coding and our developer’s job is to make your site function properly.


The aim is to detect any issues such as broken links and compatibility with different devices to ensure everything works properly.


The final and never-ending phase of the website development timeline is maintenance. Once your site goes live, you may still need our assistance and support. As your business grows, you might need to increase the number of pages, add more functionalities and features. And you will need to carry out certain tasks on a regular basis, including:

  • Editing existing content
  • Adding blog posts
  • Fixing bugs and issues
  • Dosing site backups
  • Installing plugins
  • Since digital and web design trends constantly change, you will also need to keep your site up-to-date both UX and SEO-wise.


Today, a website is a key marketing tool for business growth. It allows your prospects to find your products or services online and engage with your brand anywhere and anytime.

However, to deliver a successful product, you need to understand the website development process to achieve the expected results. Still, having any queries or facing any issues with your website? Please do reach us at info@dqubeglobal.com or call +91-7092969091

Leave a Reply

Your email address will not be published. Required fields are marked *